Posted by: Jack Santos
There is a disease among us that I call STS – stock ticker syndrome. I experience the symptoms at least once a day. Usually it’s someone asking me if I saw their email, or me asking someone else. And usually the response is : “No..I never got it…let me look…oh there it is….sorry”. Or, alternatively, “No – never got it, must have gone into spam” (usually it’s sitting in the inbox).
The real problem is that in our 21st century communication system that we have built, these tidbits of information fly in and out so fast it is easy to miss something –
like watching a stock ticker. At any given minute of any given hour of any given day, you can see the emails coming in at a regular pace. And many people do just that – mesmerized by the pattern.
Our Gartner/Burton content and collaboration guys have a good recommendation for this: software that “pulls” relevant info forward, and pushes “irrelevant” info back. The real issue becomes what is relevant and not.
Vendors are jumping into the fray – Facebook comes at it with a social networking bent, Google, in its typical “throw mud on the wall and see what sticks” approach, has already introduced multiple attempts (like “Wave”) -- the latest is “Buzz” for Gmail. Even collaboration tools like SharePoint (or Lotus Notes) think they have a solution. Twitter comes at it from a different direction…make the tidbits smaller, but more numerous; so if you can’t beat STS, join it .
They fact is that it’s just life as we know it, and we’ll have to get used to high “miss” rates….which is worrisome. I suppose the argument could be made that the only difference with pre-internet life is that now we know (or can find out) what we missed, whereas before we would have no clue, and no way to find out. I suppose so. But this is a troubling side effect of the information society, and not something the just “unified communications” (whatever that marketing term means) can solve…..But it’s an issue we (as management) need to focus on.
Just delivering new ways of funneling more information, and no context or filtering, (like Buzz) won’t help…
government – health plans are becoming increasingly complex (HSAs, HFSAs, CDHP are all in the alphabet soup), because a side effect of increasing automation is that it is (ostensibly) easier to develop more complex plans, and easier to deliver them. Hence, like water flowing into an empty glass, the level of complexity rises.
there was the issue of audit – clearly those web pages change frequently, almost at whim – with no clear audit trail of who/when/where/why. God forbid we should get into an argument at a later date (inevitable) and both parties look at the terms – just to find they were written on beach sand that had been scoured by hundreds of successive tides of changes…..In the end, they dutifully printed out all of the referenced web pages, we reviewed them, and explicitly included them in the contract.
inevitable Apple Tablet brought me back to many years ago during a dark, secret meeting deep in Apple labs.
It was the early 90s, and it was “The Newton”. Not just an apple from any tree, but one from within the Apple tree. Even then, the prototyped envisioned always-on wireless capability, endless applications at the palm of your hand, ease of use at your fingertip (albeit with a stylus).
history. Sure, it was attempted during the Jobs hiatus – with Sculley in charge of all things visionary gone wrong. But one thing you have to give the folks at Apple – they don’t give up. I really think some of the visionary thinking and experimenting that went into the
Newton is what has made the iPod, iPhone, and the impending tablet a commercial success.
Not enough bandwidth 
But it’s still yet another place to go, yet another place for MORE information, yet another place vying for your attention. Add to that blogs, news feeds, Facebook, Twitter…. well….its just piling on. Where will it all lead?
