If anyone noticed, there was a recent Wall Street Journal article about a scam targeted at senior execs, particularly those that use facebook, linked-in, or blogs. Seems the bad guys used info from those sites to send more personable emails -- causing the execs (or their surrogates) to drop their guard.
Which made me wonder - who at a senior level (besides nerds like me) has time for that sort of thing? Is playing with new Web 2.0 social sites becoming the norm amongst execs?
Coincidentally, I got two calls on the same day from Burton Group clients asking exactly that! These tended to be calls from the tech planning, or architecture, group asking whether this was a trend they should be acting on. Or, how they would introduce the topic to their CxO. Or what is the competition doing?
I am still back to -- who can do it? My initial view was that close to no one at a senior level has the time or inclination; then I talked to Mike Gotta in our content and collaboration service.
Mike set me straight. He hasn't convinced me that sites like facebook or others have become routine stops during a CIO's day, but he did point out that a small, and growing, group of CxOs are blogging -- that is putting their ideas and thoughts out there for employees - or just about anyone - to see. It's "the new PR". And it works.
I've attached to the end of this a (constantly changing) list of CxOs and execs that blog.
The few that I have looked at seem to be more like personal publishing --- a replacement for the company newsletter (or adjunct to it), except directly from the CxO's fingers (I still think many have ghost writers). This is a great trend, and matches up with a strategy I proposed in my upcoming CIO perspective on "the too much information era" -- to influence your companies culture by putting newsletters/communication that matters on everyone's desk, preempting (or at least trumping in importance) other sources -- including the rumor mill.
BUT - and it's a big BUT.. this media is prime for SEC accusations of fraud or stock manipulation. It will be interesting to see how that plays out. And what about the CEO blog that has a sidebar with videos of "de-pantied chicks"...yes I actually came across one....now we bring in that fuzzy line of "Hostile Work Environment" -- a strong reason for total control and private, contracted hosting of the website. And then there are the CEO blogs that look like a resume, or get updated once a quarter - not exactly timely.
Having been a hospital CIO, I am particularly intrigued by John Halamka's (and his boss's) Blog. What a great way to get MD's -- always some of the more envelope pushing groups -- onto your wavelength - or at last open a dialog that takes place more often than the monthly medical staff meetings (which have dubious attendance in most hospitals).
The examples? Here's Mike's list of CIOs/CEOs and other execs that blog: